The Success Story of Atelier Röhrig with Temporary Spaces
POP UP SHOPS in conversation with Atelier Röhrig about Carl-W. Röhrig, using temporary spaces and their experience with the POP UP SHOPS platform.
Atelier Röhrig represents art painter Carl-W. Röhrig, one of the best-known painters of the fantastic naturalism who has won multiple international awards. The atelier offers Carl-W. Röhrig’s original art work but also reproductions such as art books, calendars and cards with his well liked motifs.
The atelier uses pop-up spaces as art exhibitions to showcase, promote and sell Röhrig’s work. Carl-W. Röhrig even does live painting sessions at their exhibitions which are super popular. Their goal by using temporary spaces is to expand in different locations, reach as many people as possible, allowing them to see and experience Röhrig’s art.
According to the atelier, using temporary promotion and retail spaces brings much value to their business. Beside being the main entry point of income, it is also an important source for Atelier Röhrig to gain new customers who oftentimes become regular and loyal customers. In addition, they have seen a significant increase in website traffic, which contributes to another stream of income, and a boost in the atelier’s brand awareness.
Atelier Röhrig says that by using the platform POP UP SHOPS the process of searching for temporary spaces has been simplified significantly. They are able to look for new locations and book spaces a lot more efficiently than before. It is also easier to plan out the year as they can see exactly on which dates the spaces are available.
"Use this platform!" - Atelier Röhrig
Visit the atelier's next pop ups here:
Monday, 8.11.2021 to Saturday 13.11.2021: Shoppyland in Schönbühl, Erdgeschoss
Monday, 15.11.2021 to Saturday 20.11.2021: Shoppyland in Schönbühl, Erdgeschoss