Opening a Pop Up Shop
Unlike fixed locations that require permanent furniture ranging from dressing rooms to fully stocked kitchens, pop up shops only need the absolute basics mixed with a little cleverness to really make them thrive.
To get attention, you need to have a unique angle that will draw people’s attention. You are, after all, on a time limit and need to attract as much traffic as possible. From music acts to fun events, the pop up shop is just as much about the experience as it is about your products.
Many pop up shops are temporary extensions of online stores wanting to test their viability. In such cases, this means social media is your best choice since all of your customers are connected to you through those means. Twitter notices, Facebook updates and even information on your main page will drive visitors to your shop.
Many first time shops are run solely by the founders of the product. Though it may seem limiting, it’s important to remember the shop is much smaller than an average retail space and requires experts that know how to quickly sell their product to potential clients.
Because the shop is temporary, you’ll need a simple POS system that can run on minimal technology while still being able to run every kind of major transaction. For customer ease, it’s smart to use an online-based POS System.
With the need for the pop up shop to be quickly assembled and quickly disassembled, be sure you are coordinated with every delivery person you need. Movers, caterers and all else should know when to be, where to be and what their job is for best results.
Check local laws to verify you have the correct paperwork to sell your goods and access the building you are in. Alcohol, food and beverages, for instance, all fall under some form of jurisdiction. This counts even if you are only providing finger foods.