Pop-up-Stores gibt es seit bald zwanzig Jahren – auch in der Schweiz. Abgehoben hat das Konzept allerdings hierzulande erst in den letzten Monaten.
Entstanden sind sie in New York, London oder Berlin: die sogenannten Pop-up-Stores. Kaum eröffnet, sind sie schon wieder verschwunden.
Statt grosse Verkaufsflächen zu füllen, wird nun geteilt. Neu auch in der Basler Freien Strasse. Das Konzept ist flexibel und sprengt die Grenzen der traditionellen Ladenkultur.
With so many devices now opening up portals for consumers to interact with businesses in different ways, it looks like a scary time for brick and mortar shops.
In 2015, Amazon did something that seemed to define the very word “ironic” – they opened their own brick and mortar store in Seattle.
The Netherlands faced its own rather upsetting year in 2014 as retail space vacancies continued to grow in conjunction with the bankruptcy of a few major store chains.
The current generation of 20- and 30-somethings is causing an economic shift toward an as yet unseen state that is now being labeled the sharing economy.
New York City, arguably the shopping mecca of the United States, is plagued by veritable storefront wastelands.
Shopping districts across the whole of the UK are showing a growing vacancy rate over the past five years.
While it might seem like the shift from classic storefronts to online retail is the death knell for physical locations, evidence is showing that this is not the case.
