Bring a New Product or Service to Market at Little Cost

Small or new businesses often have a tight marketing budget to work with. They are looking for smart and cost-effective ways to launch their brand or gain brand awareness. During the pandemic, many businesses focussed on digital lead generation channels even if they meant much higher marketing costs and sometimes small results.

Small or new businesses often have a tight marketing budget to work with. They are looking for smart and cost-effective ways to launch their brand or gain brand awareness. During the pandemic, many businesses focussed on digital lead generation channels even if they meant much higher marketing costs and sometimes small results.
Shopping - https://unsplash.com/@almapapi

BUT there is no more reason to do that. Shopping centers open their doors to small, local and new businesses. They offer for rent premium promotional spaces with high footfall. These spaces are available for a month, a week or even a day. So you can reach your target audience face-to-face even with a limited budget.

What about small promotional spaces, already furnished?

In order to limit direct costs of sales and maximize return on investment, you can look for a specific kind of promotional space:

  • Micro space: shopping centers offer flexible spaces of different sizes, starting with a space of only 3 to 5m². Just enough space to organise a small desk, a table and/or a roll-up banner but ideal if you want to do sampling, flyering or promote a service.

  • Furnished space: you don’t have enough event material at your disposal at the moment? Part of our listings offer spaces with an existing infrastructure (ex: electricity, wifi, lights, shelves, tables, chairs). All these elements are subject to our limited liability insurance, in case there is a problem.

  • For a short period of time: with the assistance of our platform, you have the possibility to rent spaces for a limited duration, for example for a day. Just note that the price may differ, depending on the exact date.

Time is money: why spend resources on administrative tasks?

When launching your product or service, you definitely want to reduce your own workload and make sure that every project is driven in a smooth way. Why spend time and attention on pure administrative tasks such as the rental process? By choosing a space on POPUPSHOPS.ch, you will have finished the chore of booking space in minutes. Also finding and re-booking a space is a breeze as you can re-use the concept description you have entered before.

Written by POP UP SHOPS, 26th October 2021

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